publishing history to sell more than one million copies. The audio version became the first non-fiction audio-book in U.S. This best-known book of Covey has sold more than 40 million copies worldwide since its first publication. He further claims that effectiveness can be expressed in terms of the P/PC ratio, where P refers to getting desired results and PC is caring for that which produces the results. He illustrates this by referring to the fable of the goose that laid the golden eggs. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls 'true north' principles based on a character ethic that he presents as universal and timeless.Ĭovey defines effectiveness as the balance of obtaining desirable results with caring for that which produces those results. The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. The 8th Habit: From Effectiveness to Greatness
